DIRECTOR

RICHARD DIPIRRO

8 Million Viewers

make "Spy TV" a

summer hit for NBC

GTP

June 27, 2001

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In a tight summer rating’s race, viewers favored quiz shows and reality TV -- including NBC’s new "Spy TV."


NBC noted "Spy TV" was watched in 8.3 million homes and was the No. 1 most popular show among viewers aged 18-49 last week, only the fourth time that a program is known to have pulled off such an accomplishment upon its premiere.

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"Deal or No Deal Canada" most watch ever.

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The NBC prime-time series is an edgy hidden camera show where unsuspecting “marks” become the target of hilarious set-ups while cameras roll to capture their outrageous and unexpected reactions.  (One segment featured a high-speed police chase and subsequent near-arrest of an innocent bystander. It turned out the stunt had been perpetrated on him by friends as part of a bachelor party.)  

Comedian Ian Michael Black and his team patrol the country in his mobile “Spy TV” lab, and presents the hilarious clips by way of comedic introductions and skits.


The series is produced by Endemol USA, Executive Produced by Jeff Boggs and directed by Richard DiPirro